Product Photography: It's in the Details! 4
When it comes to product photography for online store fronts and e-commerce businesses it can very easily become all about the details. We know the main goal (other then making money) for an online store is to provide the shopper with an experience similar to one they can achieve in a physical store. And the most powerful way to do that is with your photography. You want to make that product feel as real as possible for the shopper and before you know it, they'll be buying it! But how do you go about creating product photography that makes the online shopping experience as "real" as possible you might ask? The Details!
It's all in the details! When putting together an online store, most businesses feel they only need one photograph of their product, a photograph that shows the item overall and what will show up at the shoppers doorstep. But when your shopping at a physical store, do you just look at that awesome looking cell phone without picking it up?! Or is your first instinct to grab it and check out all it's cool features and details? I would be willing to bet the more options you have to examine the details of the item the more likely you are to buy it. Whether your actually holding the item in a store or just checking out detailed pictures online, the more informed you are about the product the more comfortable you'll become with the idea of purchasing the item.
So how do you go about presenting the product details online? Well there are really 3 options.
2:Photograph the details. If your store front doesn't allow for the shopper to zoom in on the product picture, your best bet is to have your photographer photograph the details individually. You may be spending a little more for your photography, but you'll be providing a priceless comfort for the shopper. So, typically you'll have anywhere from 3 to 8 photos of your product. One overall shot of the front and back, and then your detail photos. The actually number of detailed photos will naturally depend upon the product, but its a valuable opportunity for generating sales.
3: 360 degree photography. This is a much newer technology and therefore much more expensive. It's slowly becoming more and more popular and as time goes by will become more cost effective, but for now it's an option that you'll only want to consider if you can afford too! 360 degree photography involves the photographer basically taking several hundred photos of your product and then putting them together in an interactive environment for your shopper. The resulting product is an interactive image that allows the shopper to navigate the picture angle around the product. Again, very effective but very costly option.
So, remember, it's all about the Details. You want to create an online shopping experience as comfortable as possible for your shoppers. A shopping environment that is as real as possible. The easiest and most effective way to do so is to give your shoppers the details. Allow them to "hold" and see the details of the product they are about to buy from you. The more informed your shoppers are the more likely they are to buy your products.
It's in the DETAILS!
Happy Selling From Products on White.
We recently had to photograph some Iphone cases for an online store called x-doria. Notice how the client asked us to photography this angle twice, once for an overall view of the Iphone case and then another closer image to show the detail of the case and how it fits the phone.
OVERALL SHOT DETAILED SHOT
Quality Product Photography + Quality Web design = Quality Sales (and Trust) 3
A beautiful website + quality product photography = $$$$$$$
Now I may be preaching to the choir, but we can’t stress enough at Products On White what quality product photography and web design will do for your online sales. Countless studies have shown that taking the time and money to produce quality imagery and an online store front for your e-commerce website will help drive sales and convert shoppers from just browsing to shoppers just buying. I’m not just saying this because that’s what we do here at POW! I’m telling you because as a small business we understand how important it is to drive sales and convert those “just looking” customers to buying customers. Providing a quality designed website and quality product photography is the ultimate task in creating a trusting shopping environment for online shoppers.
Unlike a brick and mortar store, online retailers unfortunately don’t have the added advantage of allowing costumer to feel and touch the items they sell. So even before the doors open at an online merchant there is one big strike against them. The biggest and most important way to compete with brick and mortar store fronts is to sell customers with quality product photography and web design. The overall design of your site as well as the overall consistency and quality of your product photography will determine sales. No one wants to shop at a poorly designed site, with poorly lit product photography. In fact most shoppers won’t even trust browsing an online merchant that doesn’t provide a trusting and well designed website visually. The most efficient and cost effective way to create a trusting online store front is to provide the shopper with a beautifully designed site and with quality images.
Using product photography correctly
Time and time again we have come across clients that hire us at Products On White to photograph their products for their online store, and time and time again we only later discover that the wonderful imagery we have created for them just goes to waste.
· Images that are stretched out. (see below)
· images that are improperly uploaded to their store front.
· images too small.
· images that are pixilated.
It pains us to see product photography that we work hard to make beautiful go to waste. Items need to be properly presented in an online environment, it’s the only way customers will trust the shopping experience at your store. It begins with web design and ends with a POW! with your product photography!
Check a couple blogs by shopify photography and it’s importance to sales.