How To Create Dynamic Rich Content For Adwords Ads 3

Just like you, POW is a small business trying to make it in this mixed up crazy world.  Recently, I've been working on creating a better GDN (Google Display Network) ad.  You may have seen the blog article where I shared some Indesign templates that I created to make the process easier.  I was inspired and excited when I saw the Google Adwords Creative Corner: Case Studies and realized that where as the still-motion images are good, I could have bigger, better and more exciting!

I started searching and finally came across the website http://4delite.com/  and it's pretty awesome.

It's a layout site that helps create Rich Content ads with motion and video.  It easily resizes content, animates, it's easy to use and pretty affordable!

Finally, don't forget about Products On White if you need some great content for those new amazing ads your about to create.

Google Display Network Indesign Template 4

At POW! were here to help the small business owner any way we can.  Marketing is important and Google adwords is the phonebook of today. So having a strong presence is important.  Creating a beautifully designed Google Display Network Image campaign is cumbersome, but it makes a huge difference for your website and business.

When working on POW!'s GND campaign, I was looking for an Indesign template that had all the sizes pre-made and ready to drop stuff into it.  I couldn't find anything.  So, I made my own and now I give it you.

It's got all the sizes, in order as they are on the adwords uploader, so that when you export them, you can just go down the list and keep track:


300 x 50

Mobile leaderboard

468 x 60

Banner

728 x 90

Leaderboard

250 x 250

Square

200 x 200

Small square

336 x 280

Large rectangle

300 x 250

Inline rectangle

120 x 600

Skyscraper

160 x 600

Wide skyscraper



A few tips to remember when designing:

- View it at 'actual size', so that you can see the stuff as it would on a real screen.

- Export as a jpeg high or above.  The limit is 50k each image.

- The template is saved in an indesign cs5.5 format on a mac, so if you have problems sorry.


If you end up using the template and like it, let me know or if you really like it you could add a back link in your website or blog.

If you need product photography for your campaign, don't forget about POW!


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