The Etsy Photographers 7
Dear Etsy Sellers,
Today i'm writing a blog article specifically for you. At some point you may have been wondering how to photograph your work or products for sale on Etsy. When we were formulating the plan for POW! we literally said "Wow, this is a great company for people who sell on Etsy" and here's why.
Etsy Sellers tend to have few products they're selling and with smaller budgets.
When searching for a photographer, which i'm sure a few of you have, you may have encountered some problems with pricing. A traditional method of pricing photography is a bit complex for a regular non-advertising executive person. The basic model combines 3 factors; A day rate (which is traditionally +/- $1500 a day), a usage or licensing fee (which is highly complex and deals with licensing the copyright of the image in different mediums) and expenses such as assistants, retouching, food. For a small seller like an Etsy Seller, this is just way to big of a headache and much to expensive for someone selling a 10 - 15 different types of handmade items.
POW! can deliver professional quality photography at a flat rate of $39.99 per product, which includes basic retouching and all usage rights in a timely manner. No usage fee headaches, no day rates, no expenses, just one flat rate and thats it.
I know that Etsy Sellers are compulsive DIY'ers and it's this creative spark that makes you a joy to work with because we are too! However, when it comes to photography, taking good Etsy photographs is easier said than done. High quality imagery, as we've talked about in other blog articles, has proven to sell more products than low quality imagery. We have invested 10's of thousands of dollars in top quality equipment and spent years perfecting our craft specializing in product photography.
Not to say that it isn't impossible, but replicating the same quality of imagery in a DIY environment at a lower cost than what were charging would be a very difficult task.
It is my bet that you would end up saving more time and money having POW! photograph your items, than going out and purchasing a new camera system and spending the time to figure out how to do it.
In short, Etsy Sellers, we're here to help you grow your business at great rates and easy ordering methods. Oh, and don't tell anyone else, but you're our favorites.
The Competition and taking photography for granted. 1
Our doors at POW! have only been open for a little over a month and so far so good. We’ve had a wide range of clients big to small, clothing to beauty and all have been amazed with the imagery we’ve been producing. And with that said I would like to take the time to compare the quality of imagery we produce and to help you find the right solution for your product photography. Many people take photography for granted, especially with digital photography now allowing anyone to become a "photographer." But when it comes down to selling your products, it will be your images that will make or break your sales.
A good example of this is a recent story done on CBS's Sunday Morning on pet photography for animal shelters. Now I know what you're thinking, pets aren't products. Well watch this video and then tell me what you think.
Adoption rates soared, and every pet photographed by a professional photography was adopted within days! See what a difference professional photography can make! It can make all the difference in a shoppers perception of your product. Whether it be a shoe, a diamond ring, or a wiener dog; if your products are photographed by someone who cuts corners or pays no attention to the detail in lighting your product, your sales will hurt.
So what we can take from all this is taking your photography for granted can cost your business tremendously both in sales and reputation. If there is one thing a product oriented company should take seriously, it's how its shoppers see their products. And there are several online photography "studios" that claim they can solve that for you and for CHEAP....
Many of these "Studios" claim to be professional photographers, in a professional environment providing professional quality images. But few can actually produce quality images. So we suggest before choosing your photographer for you products, take a close look at their images, not just the bottom line and ask the following questions.
Do they use a light tent to photograph your client’s products?
At POW! each item we photograph is lit for that specific item, paying attention to the texture and details of the highlights in the product. If an item is photographed in a light tent, you’ll get nothing but a muddy, flat looking picture, like this.
Pay attention to their website and how it looks.
Just like any website, it should appear professional, both in look and in content. At POW our product is our Photography. You should feel comfortable with what you see on the site. You should be able to contact them by phone, email or their website. And naturally, their photography should look AMAZING! Because, ultimately, you want AMAZING photography for your business and in turn AMAZING sales!
Some examples of websites that seem to provide an "affordable" service but upon further inspection may not be the solution you are looking for are ProductPhotography.com and Product Photography 4 Less. Both seem simple, cut and dry solutions for your product photography. And they may be, but they both fail to sell you their "product" from a visual standpoint.
Price shouldn't be your only determining factor.
Now, I've owned and operated my own business for years and if anything I understand that keeping costs low is necessary. However, there is a tipping point or a line to cross in every industry where trying to cut costs can at some point be detrimental to your profits and your reputation. Your product photography is one corner that should never be cut. While there are some studios out there that offer product photography for less than $10 an image, I can assure you, you'll get what you paid for and then some. But trying to save some up front cost, you loose 10 fold in sales.
So, next time you consider going with that craigslist photographer who will shoot all 100 of your products for $100, or that online studio who will photograph all your products in a light tent. Take a step back and consider the bottom line.
Here are few photos from some of our clients from last week. Enjoy!