The Etsy Photographers
Dear Etsy Sellers,
Today i'm writing a blog article specifically for you. At some point you may have been wondering how to photograph your work or products for sale on Etsy. When we were formulating the plan for POW! we literally said "Wow, this is a great company for people who sell on Etsy" and here's why.
Etsy Sellers tend to have few products they're selling and with smaller budgets.
When searching for a photographer, which i'm sure a few of you have, you may have encountered some problems with pricing. A traditional method of pricing photography is a bit complex for a regular non-advertising executive person. The basic model combines 3 factors; A day rate (which is traditionally +/- $1500 a day), a usage or licensing fee (which is highly complex and deals with licensing the copyright of the image in different mediums) and expenses such as assistants, retouching, food. For a small seller like an Etsy Seller, this is just way to big of a headache and much to expensive for someone selling a 10 - 15 different types of handmade items.
POW! can deliver professional quality photography at a flat rate of $39.99 per product, which includes basic retouching and all usage rights in a timely manner. No usage fee headaches, no day rates, no expenses, just one flat rate and thats it.
I know that Etsy Sellers are compulsive DIY'ers and it's this creative spark that makes you a joy to work with because we are too! However, when it comes to photography, taking good Etsy photographs is easier said than done. High quality imagery, as we've talked about in other blog articles, has proven to sell more products than low quality imagery. We have invested 10's of thousands of dollars in top quality equipment and spent years perfecting our craft specializing in product photography.
Not to say that it isn't impossible, but replicating the same quality of imagery in a DIY environment at a lower cost than what were charging would be a very difficult task.
It is my bet that you would end up saving more time and money having POW! photograph your items, than going out and purchasing a new camera system and spending the time to figure out how to do it.
In short, Etsy Sellers, we're here to help you grow your business at great rates and easy ordering methods. Oh, and don't tell anyone else, but you're our favorites.
- Tags: etsy product photography
- Jeff Delacruz
Thank you so much for this post! It was something I erllay needed and something I have been thinking about for a long time. I originally started with a mix of my funky vintage redesigned jewelry, but have focused more on eco-friendly and all of my pieces are one of a kind. I try to push the one of a kind because that can be a real draw for some people and then eco-friendly is another big draw. Haven’t yet seen any results from the change yet (other than a focused etsy shop instead of a scatter-brained one), but looking forward to them! Thank you again!
Excellent perspective! This post shuold be mandatory reading for anyone who opens an Etsy shop (or any other such online venue).When I joined Etsy back in 2007 (and launched my first standalone website), I was a bit naive on the strategy front despite all of the marketing how to research that I did. I operated under that horrible build it and they will come philosophy, and as a result, I think I entirely missed the boat on the whole incubator/launch opportunity.But, I’ve both learned and grown quite a bit in the Best Strategy/Practices department since then. I think that if I’d read a post like this when I began, my matriculation through the School of Hard Knocks might have been totally unnecessary. Awesome post.[Ok, back to lurking for me—for realz, now. ;-]
If time is money you’ve made me a waeltheir woman.
Whoveer edits and publishes these articles really knows what they’re doing.
Articles like this really gesrae the shafts of knowledge.
POW Photography Admin
Yes, we are an independent vendor. The process is simple. You order how you’d like your products to look online and ship us your products. Then we photograph your products for you and post the final shots online for you to use for your marketing/promotions!
If you have any questions, feel free to call us at 312-880-7124 or email us at email@example.com.
Are you an independent vendor? If so, do we get digital pics of our products?